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6 Points to Remember If You Want to Make a Brochure

Every company can use brochures. They are used as marketing tools to advertise services and products. They are also used as information providing tools to instruct people about things, such as health care procedures.

Brochures can be used to convey information about your company, products or services.

When you design a brochure to sell a product or explain a service, remember that the brochure is your "paper spokesperson", speaking on behalf of you or your company about your products or services. Therefore, it is important to remember to ensure your brochure sends the correct message, is understandable and, most importantly, is able to sell your product or service. Here is a simple mental brochure template for you to follow.


Before you get to the stage of printing a brochure, you should have thought carefully to determine the purpose of the brochure. What are you trying to achieve? What is the message you are sending? Who is your target audience? Write down everything you want to be included in the brochure, including benefits to the client or the advantages to using your product. You may want to include information about your company, testimonies by other customers and photographs of your product.

What will your brochure look like? Use headers to draw attention to different sections of your brochure. Different or larger fonts, different colors or bold or italic print are ways to do so.

Color on your brochure is also important. If you are emphasizing a Halloween sale, use colors such as brown, orange, yellow and black. These would not, however, be appropriate for a Christmas sale brochure.

The purpose of the brochure is to convey information, but don't be overly wordy. In this sound byte world, people do not want to be bogged down. Keep your sentences short and to the point. Use action words, such as "guarantee", "proven" or "determined". Also use powerful words, like "free", "sale" or "new".

What type of paper you use is sometimes as important as the message. If you are selling high-quality furniture or custom jewelry or luxury yachts, having good quality paper sends the message that everything you do is important and of quality.

Spelling & Grammar
Finally, make sure you check your spelling and grammar before releasing your finished work. There is no sense doing all that work only to have a spelling error ruin the effect with your potential client.

If you need a special product such as brochures printed for your company, please CONTACT US at (520) 571-1114.

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