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Printing & Direct Mail Marketing Tips - Company Updates - Client Success Stories

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Spectrum's blog covers everything you need to stay updated with the printing and direct mail marketing industry. Topics include graphic design, printing, direct mail, marketing campaigns, company updates, client success stories, and more. Gain access to great articles like these when you subscribe:

  • A Break-down of Basic to Specialty Fold Types for Your Next Print Project
  • Top 3 Things To Do This Summer Before Your Next Appeal
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Applying Dating Principles to Find the Right Customers

Embarking on a new relationship and taking on a new client are similar in that both can either be groomed into a beautiful partnership or quickly driven into the dirt depending on how the courting process was handled. If the relationship isn't set up on a reliable foundation, it will likely never be stable and, therefore, will lead to constant headaches for everyone involved.

There are three things to avoid at all costs when courting a potential client to ensure that when the signing occurs, the relationship has a legitimate chance of being mutually beneficial and easily maintained on a long-term scale.

Mistake #1: Failing to recognize, accept or relate to the customer personas that are most willing and able to purchase your product or service. ...

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